{"id":7780,"date":"2021-11-08T17:15:10","date_gmt":"2021-11-08T17:15:10","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=7780"},"modified":"2021-12-11T20:43:53","modified_gmt":"2021-12-11T20:43:53","slug":"se-acerca-el-2022-esto-es-lo-que-tienes-que-saber","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=7780","title":{"rendered":"Se acerca el 2022: Esto es lo que tienes que saber"},"content":{"rendered":"\n

\u00bfConoces la importancia de tener<\/em> una visi\u00f3n clara al interior de una organizaci\u00f3n para que la planeaci\u00f3n sea estrat\u00e9gica, efectiva, medible y realista?<\/strong> <\/em> Con estos pasos a continuaci\u00f3n, podr\u00e1s diferenciar y reconocer cuales son los caminos que realmente sirven y as\u00ed llegar\u00e1s m\u00e1s r\u00e1pido a cumplir tus objetivos.  <\/p><\/blockquote>\n\n\n\n

La planeaci\u00f3n estrat\u00e9gica<\/strong> es el proceso en el que las organizaciones centran sus esfuerzos para identificar las acciones, prop\u00f3sitos y logros por conseguir<\/strong> para el pr\u00f3ximo a\u00f1o o para un periodo determinado, nos permite tomar decisiones<\/strong> sobre objetivos, definici\u00f3n de metas, presupuestos e indicadores de seguimiento. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00bfDejas a la deriva los prop\u00f3sitos de tu organizaci\u00f3n? La falta de planeaci\u00f3n estrat\u00e9gica conduce a la improvisaci\u00f3n y esta a su vez, puede generar confusi\u00f3n, errores e inconsistencias. Recuerda que es necesario tener un plan definido<\/strong> que aporte directamente al modelo de negocio, que busque fortalecer sus procesos de expansi\u00f3n, capacitaci\u00f3n, conversi\u00f3n o mejora de los resultados.<\/strong><\/p>\n\n\n\n

Para nosotros en Spira, estas l\u00edneas son m\u00e1s una invitaci\u00f3n a que tengas muy presente la planeaci\u00f3n estrat\u00e9gica como ese camino que te permitir\u00e1 definir y alcanzar los objetivos en tu organizaci\u00f3n,<\/strong> y as\u00ed tener una visi\u00f3n clara a corto, mediano y largo plazo<\/strong> que permitir\u00e1 conducir las acciones y lograr cubrir los diferentes frentes de acci\u00f3n o soluciones de tu organizaci\u00f3n y sus respectivos indicadores claves. <\/p>\n\n\n\n

\u00bfPonerse metas es la soluci\u00f3n? No. No se trata de hacer un numerosa lista de objetivos sino de comprender a profundidad la raz\u00f3n de esas metas y comprometerse con los pasos para alcanzarlas, conectando el prop\u00f3sito de la organizaci\u00f3n con el trabajo realizado por los colaboradores, al fin y al cabo ser\u00e1n ellos determinantes en el proceso.<\/p>\n\n\n\n

\u00bfC\u00f3mo llevarlo a la pr\u00e1ctica?  <\/h3>\n\n\n\n
  1. Cuando hablamos de hacer una planeaci\u00f3n estrat\u00e9gica uno de los primeros pasos es identificar el campo de acci\u00f3n de tu organizaci\u00f3n<\/strong>, es decir analizar tus Stakeholders para conocer sus necesidades, expectativas y acciones<\/strong> que permitan generar influencia en el cliente final. Igualmente es importante pensar en los colaboradores de la organizaci\u00f3n como <\/strong>Stakeholders<\/strong> ya que ellos contribuyen en la ejecuci\u00f3n de las estrategias y las expectativas de los clientes, por lo mismo, es importante tener en cuenta procesos de capacitaci\u00f3n y orientaci\u00f3n al logro<\/strong> para contar con personal capacitado y siempre a la vanguardia. <\/li><\/ol>\n\n\n\n
    1. Es importante que tu planeaci\u00f3n estrat\u00e9gica este muy alineada con tu identidad organizacional<\/strong> eso ayudara a que los valores de tu marca est\u00e9n presentes y sean transversales durante toda la planeaci\u00f3n estrat\u00e9gica mostrando siempre el diferencial de tu marca.<\/strong> <\/li><\/ol>\n\n\n\n
      1. Te aconsejamos hacer un an\u00e1lisis SWOT<\/a><\/strong> o an\u00e1lisis de alcance esto te permitir\u00e1 concentrar tus esfuerzos en identificar debilidades, oportunidades, fortalezas y prevenir amenazas. <\/strong> <\/li><\/ol>\n\n\n\n
        \"\"<\/figure><\/div>\n\n\n\n

        Fuente: Planilhas Empresariariais \u2013 Blog Luz VC <\/em> <\/p><\/blockquote>\n\n\n\n

        1. Importante dentro de tu planeaci\u00f3n dise\u00f1ar un mapa estrat\u00e9gico <\/strong>que puedes orientar en cuatro pilares la perspectiva financiera, de mercado, interna, de capacitaci\u00f3n y de recursos. <\/strong> <\/li><\/ol>\n\n\n\n
          \"\"<\/figure><\/div>\n\n\n\n

          Fuente: Antonio Kovacevic<\/em> <\/p><\/blockquote>\n\n\n\n

          En este paso es importante que incluyas dentro de la planeaci\u00f3n estrat\u00e9gica aquellos procesos que puedan marcar un valor agregado en tus colaboradores<\/strong> ellos son quienes tienen acercamiento directo a tus clientes \u201cSon el rostro de la organizaci\u00f3n\u201d Por lo mismo, debes buscar la mejora continua de h\u00e1bitos productivos a nivel interno<\/strong> \u00bfC\u00f3mo puedes lograr esto? Debes priorizar procesos de formaci\u00f3n, consultor\u00eda, desarrollo y tecnolog\u00eda<\/strong> necesaria<\/strong> para conseguir este objetivo tan importante dentro de la planeaci\u00f3n estrat\u00e9gica a nivel interno y externo. <\/p>\n\n\n\n

          (Le recomendamos: Mantener motivados a los teletrabajadores en tiempos dif\u00edciles<\/a>)  <\/p>\n\n\n\n

          1. Indispensable atribuir a tu planeaci\u00f3n estrat\u00e9gica unos objetivos e indicadores estrat\u00e9gicos que te permitir\u00e1n evaluar tus estrategias,<\/strong> podr\u00e1s definir unas metas claras, para esto puedes utilizar el modelo S.M.A.R.T<\/a> una teor\u00eda de la gesti\u00f3n por objetivos con 5 pilares.  <\/li><\/ol>\n\n\n\n
            \"\"<\/figure><\/div>\n\n\n\n

            Fuente: M\u00e9todo SMART-Objetivos y metas Luis de Souza<\/em> <\/p><\/blockquote>\n\n\n\n

            1. \u00a0Define\u00a0y ejecuta tu plan de acci\u00f3n: Si tu planeaci\u00f3n estrat\u00e9gica es peri\u00f3dica o anual debes tener un\u00a0cronograma que te permita ejecutar e implementar paso a paso<\/strong>\u00a0con un norte que permita medir bajo unos\u00a0indicadores claros<\/strong>, esto ayudara a identificar que estrategias dentro de tu plan est\u00e1n funcionando mejor y cuales debes replantear.\u00a0..<\/li><\/ol>\n\n\n\n

              \u00a1Esperamos que estos pasos y consejos puedan ser \u00fatiles para tu pr\u00f3xima planeaci\u00f3n estrat\u00e9gica y empezar a preparar un exitoso 2022!  <\/p>\n\n\n\n

              Recuerda que para todos estos procesos organizacionales SPIRA<\/a> <\/strong>es un aliado estrat\u00e9gico<\/strong> que puede ayudarte a definir los KPI (indicadores), el dise\u00f1o de estrategias de capacitaci\u00f3n, generaci\u00f3n de h\u00e1bitos productivos<\/strong> y lo m\u00e1s importante ayudarte a alinear toda tu estrategia con los objetivos<\/strong> de la organizaci\u00f3n.  <\/p>\n\n\n\n

              Si deseas conocer como lo hacemos te invitamos a escribirnos<\/a> y un consultor especializado ser\u00e1 quien apoye todo tu proceso.  <\/p>\n\n\n\n

              Quiero leer m\u00e1s:  La consultor\u00eda un aliado estrat\u00e9gico<\/a><\/p>\n\n\n\n

              <\/p>\n\n\n\n

              Referencias: <\/em><\/p>\n\n\n\n

              \n

              Imagen SWOT<\/a><\/em><\/p>

              Imagen Balanced Scorecard <\/a> <\/em><\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              La planeaci\u00f3n estrategia es el proceso en el que las organizaciones centran sus esfuerzos para identificar las acciones, prop\u00f3sitos y logros por conseguir para el pr\u00f3ximo a\u00f1o o para un periodo determinado, nos permite tomar decisiones sobre objetivos, definici\u00f3n de metas, presupuestos e indicadores de seguimiento. <\/p>\n","protected":false},"author":15,"featured_media":7955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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