{"id":7638,"date":"2021-06-01T15:32:15","date_gmt":"2021-06-01T15:32:15","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=7638"},"modified":"2021-06-01T15:32:15","modified_gmt":"2021-06-01T15:32:15","slug":"la-innovacion-medio-o-fin","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=7638","title":{"rendered":"La innovaci\u00f3n: \u00bfMedio o fin?"},"content":{"rendered":"\n

Desarrollo e innovaci\u00f3n… Lo o\u00edmos, leemos y vemos por todas partes, parece un imprescindible en la organizaci\u00f3n del siglo XXI<\/a>, pero \u00bfen qu\u00e9 consiste? \u00bfpretende llevarnos a alg\u00fan lugar o es la innovaci\u00f3n en s\u00ed misma un objetivo? <\/p>\n\n\n\n

El desarrollo e innovaci\u00f3n<\/strong> de productos o servicios consiste en hacer algo nuevo o diferente y hacerlo mediante la gesti\u00f3n responsable de los recursos,<\/strong> as\u00ed como el establecimiento de un canal de informaci\u00f3n que mantenga al tanto al personal y a los consumidores de la \u00faltima tecnolog\u00eda para volverlos part\u00edcipes del proceso. <\/p>\n\n\n\n

Podemos hablar tambi\u00e9n de desarrollo e implementaciones tecnol\u00f3gicas<\/strong> para dise\u00f1ar nuevos procesos, optimizarlos y obtener los resultados anhelados, con los mismos recursos, pero us\u00e1ndolos de la manera m\u00e1s apropiada y responsable posible. <\/p>\n\n\n\n

Todo cambio puede generar rechazo, no es tarea sencilla alterar las rutinas de las personas y crear nuevos h\u00e1bitos; por eso es que la implementaci\u00f3n <\/strong>de nuevos procesos o servicios debe ir acompa\u00f1ada de un proceso de informaci\u00f3n y adaptaci\u00f3n para motivar a los colaboradores, emocionarlos<\/strong> y convencerlos <\/strong>de que dicho cambio traer\u00e1 numerosas mejoras y beneficios.  <\/p>\n\n\n\n

Contenido relacionado: Edtech \u00bfQu\u00e9 es y cu\u00e1l es su aporte?<\/a><\/em><\/p>\n\n\n\n

La innovaci\u00f3n de productos o servicios, as\u00ed como la implementaci\u00f3n tecnol\u00f3gica nos pueden ayudar dentro de las organizaciones a emprender nuevos caminos organizacionales y no solo figurar como una \u201cempresa innovadora\u201d sino ver reflejados los beneficios en la productividad <\/strong>de los colaboradores, disminuir las brechas de desempe\u00f1o<\/strong> y alcanzar los objetivos de negocio.   <\/strong><\/p>\n\n\n\n

\u00bfBasta con ser innovador o implementar soluciones tecnol\u00f3gicas?<\/strong> <\/p>\n\n\n\n

No. Es importante\u00a0monitorear\u00a0<\/strong>la respuesta de los consumidores\u00a0internos y externos\u00a0para\u00a0identificar\u00a0<\/strong>si\u00a0est\u00e1n\u00a0funcionando las\u00a0nuevas ideas\u00a0implementadas, as\u00ed como elegir la opci\u00f3n m\u00e1s indicada teniendo en cuenta todo el panorama de la organizaci\u00f3n.\u00a0\u00a0<\/p>\n\n\n\n

Al llevar a cabo nuevas estrategias de desarrollo e innovaci\u00f3n, debe medirse <\/strong>la calidad y el \u00e9xito de los proyectos y se debe tener evidencias<\/strong>: percepciones internas y externas, ideas para desarrollar y validar los conceptos, dise\u00f1ar casos de \u00e9xito y lanzarlos al mercado (tanto dentro de la organizaci\u00f3n, como con clientes finales). <\/p>\n\n\n\n

Ser una empresa innovadora y tecnol\u00f3gicamente avanzada depende de la inversi\u00f3n y adaptaci\u00f3n de nuevos procesos y recursos.<\/strong> <\/p><\/blockquote>\n\n\n\n

Lo que hace que estos conceptos sean tan importantes dentro de las organizaciones, es el constante avance <\/strong>tecnol\u00f3gico y evoluci\u00f3n <\/strong>de las necesidades del cliente interno y externo, las cuales han tenido grandes y exitosos cambios en los \u00faltimos a\u00f1os.\u202f <\/p>\n\n\n\n

La innovaci\u00f3n, el desarrollo e implementaci\u00f3n de herramientas tecnolog\u00edas en las empresas, han permitido la introducci\u00f3n de nuevos o mejorados productos, servicios, procesos y m\u00e9todos de comercializaci\u00f3n. <\/p>\n\n\n\n

Como parte de esta innovaci\u00f3n y desarrollo se encuentra la tecnolog\u00eda aplicada en personas, en servicios y productos por medio del internet.  Una inversi\u00f3n responsable <\/strong>y planeada <\/strong>permite que las organizaciones crezcan constantemente, incrementen su productividad, ventas y el aprovechamiento eficiente de sus recursos.<\/p>\n\n\n\n

En Spira<\/strong> <\/a>somos expertos en mejorar los h\u00e1bitos productivos de las personas y contamos con soluciones de desarrollo y herramientas tecnol\u00f3gicas que dise\u00f1amos a la medida seg\u00fan las necesidades de nuestros clientes.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Desarrollo e innovaci\u00f3n… Lo o\u00edmos, leemos y vemos por todas partes, parece un imprescindible en la organizaci\u00f3n del siglo XXI, pero \u00bfen qu\u00e9 consiste? \u00bfpretende llevarnos a alg\u00fan lugar o es la innovaci\u00f3n en s\u00ed misma un objetivo?  El desarrollo e innovaci\u00f3n de productos o servicios consiste en hacer algo nuevo o diferente y hacerlo mediante la gesti\u00f3n responsable de los recursos, as\u00ed como el establecimiento de un canal de informaci\u00f3n que mantenga al tanto al personal […]<\/p>\n","protected":false},"author":15,"featured_media":7641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93,101,102],"tags":[],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-organizacional","category-resultados","category-tecnologia"],"aioseo_notices":[],"yoast_head":"\nLa innovaci\u00f3n: \u00bfMedio o fin? - Spira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s8.digitalhypepro.com\/?p=7638\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La innovaci\u00f3n: \u00bfMedio o fin? - Spira\" \/>\n<meta property=\"og:description\" content=\"Desarrollo e innovaci\u00f3n… Lo o\u00edmos, leemos y vemos por todas partes, parece un imprescindible en la organizaci\u00f3n del siglo XXI, pero \u00bfen qu\u00e9 consiste? \u00bfpretende llevarnos a alg\u00fan lugar o es la innovaci\u00f3n en s\u00ed misma un objetivo?  El desarrollo e innovaci\u00f3n de productos o servicios consiste en hacer algo nuevo o diferente y hacerlo mediante la gesti\u00f3n responsable de los recursos, as\u00ed como el establecimiento de un canal de informaci\u00f3n que mantenga al tanto al personal […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s8.digitalhypepro.com\/?p=7638\" \/>\n<meta property=\"og:site_name\" content=\"Spira\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T15:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andr\u00e9s Poveda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andr\u00e9s Poveda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#article\",\"isPartOf\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638\"},\"author\":{\"name\":\"Andr\u00e9s Poveda\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/b6a432001f7665846cd1a3ea5f013f8c\"},\"headline\":\"La innovaci\u00f3n: \u00bfMedio o fin?\",\"datePublished\":\"2021-06-01T15:32:15+00:00\",\"dateModified\":\"2021-06-01T15:32:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638\"},\"wordCount\":654,\"publisher\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg\",\"articleSection\":[\"Desarrollo Organizacional\",\"Resultados\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638\",\"url\":\"https:\/\/s8.digitalhypepro.com\/?p=7638\",\"name\":\"La innovaci\u00f3n: \u00bfMedio o fin? - Spira\",\"isPartOf\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage\"},\"image\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg\",\"datePublished\":\"2021-06-01T15:32:15+00:00\",\"dateModified\":\"2021-06-01T15:32:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/s8.digitalhypepro.com\/?p=7638\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage\",\"url\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg\",\"contentUrl\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg\",\"width\":730,\"height\":360,\"caption\":\"Blog Innovacio\u0301n fin o medio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=7638#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/s8.digitalhypepro.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La innovaci\u00f3n: \u00bfMedio o fin?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#website\",\"url\":\"https:\/\/s8.digitalhypepro.com\/\",\"name\":\"Spira\",\"description\":\"Generamos H\u00e1bitos Productivos\",\"publisher\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/s8.digitalhypepro.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#organization\",\"name\":\"Spira\",\"url\":\"https:\/\/s8.digitalhypepro.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2022\/08\/cropped-Logo-Spira.webp\",\"contentUrl\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2022\/08\/cropped-Logo-Spira.webp\",\"width\":372,\"height\":124,\"caption\":\"Spira\"},\"image\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/b6a432001f7665846cd1a3ea5f013f8c\",\"name\":\"Andr\u00e9s Poveda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc537360f339ba5e93ac5cd25e20f830?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc537360f339ba5e93ac5cd25e20f830?s=96&d=mm&r=g\",\"caption\":\"Andr\u00e9s Poveda\"},\"url\":\"https:\/\/s8.digitalhypepro.com\/?author=15\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La innovaci\u00f3n: \u00bfMedio o fin? - Spira","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s8.digitalhypepro.com\/?p=7638","og_locale":"es_ES","og_type":"article","og_title":"La innovaci\u00f3n: \u00bfMedio o fin? - Spira","og_description":"Desarrollo e innovaci\u00f3n… Lo o\u00edmos, leemos y vemos por todas partes, parece un imprescindible en la organizaci\u00f3n del siglo XXI, pero \u00bfen qu\u00e9 consiste? \u00bfpretende llevarnos a alg\u00fan lugar o es la innovaci\u00f3n en s\u00ed misma un objetivo?  El desarrollo e innovaci\u00f3n de productos o servicios consiste en hacer algo nuevo o diferente y hacerlo mediante la gesti\u00f3n responsable de los recursos, as\u00ed como el establecimiento de un canal de informaci\u00f3n que mantenga al tanto al personal […]","og_url":"https:\/\/s8.digitalhypepro.com\/?p=7638","og_site_name":"Spira","article_published_time":"2021-06-01T15:32:15+00:00","og_image":[{"width":730,"height":360,"url":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg","type":"image\/jpeg"}],"author":"Andr\u00e9s Poveda","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andr\u00e9s Poveda","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#article","isPartOf":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638"},"author":{"name":"Andr\u00e9s Poveda","@id":"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/b6a432001f7665846cd1a3ea5f013f8c"},"headline":"La innovaci\u00f3n: \u00bfMedio o fin?","datePublished":"2021-06-01T15:32:15+00:00","dateModified":"2021-06-01T15:32:15+00:00","mainEntityOfPage":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638"},"wordCount":654,"publisher":{"@id":"https:\/\/s8.digitalhypepro.com\/#organization"},"image":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage"},"thumbnailUrl":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg","articleSection":["Desarrollo Organizacional","Resultados","Tecnolog\u00eda"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/s8.digitalhypepro.com\/?p=7638","url":"https:\/\/s8.digitalhypepro.com\/?p=7638","name":"La innovaci\u00f3n: \u00bfMedio o fin? - Spira","isPartOf":{"@id":"https:\/\/s8.digitalhypepro.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage"},"image":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage"},"thumbnailUrl":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg","datePublished":"2021-06-01T15:32:15+00:00","dateModified":"2021-06-01T15:32:15+00:00","breadcrumb":{"@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s8.digitalhypepro.com\/?p=7638"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#primaryimage","url":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg","contentUrl":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2021\/05\/Blog-Innovacio\u0301n-fin-o-medio-PORTADABLOG.jpg","width":730,"height":360,"caption":"Blog Innovacio\u0301n fin o medio"},{"@type":"BreadcrumbList","@id":"https:\/\/s8.digitalhypepro.com\/?p=7638#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/s8.digitalhypepro.com\/"},{"@type":"ListItem","position":2,"name":"La innovaci\u00f3n: \u00bfMedio o fin?"}]},{"@type":"WebSite","@id":"https:\/\/s8.digitalhypepro.com\/#website","url":"https:\/\/s8.digitalhypepro.com\/","name":"Spira","description":"Generamos H\u00e1bitos Productivos","publisher":{"@id":"https:\/\/s8.digitalhypepro.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/s8.digitalhypepro.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/s8.digitalhypepro.com\/#organization","name":"Spira","url":"https:\/\/s8.digitalhypepro.com\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/s8.digitalhypepro.com\/#\/schema\/logo\/image\/","url":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2022\/08\/cropped-Logo-Spira.webp","contentUrl":"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2022\/08\/cropped-Logo-Spira.webp","width":372,"height":124,"caption":"Spira"},"image":{"@id":"https:\/\/s8.digitalhypepro.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/b6a432001f7665846cd1a3ea5f013f8c","name":"Andr\u00e9s Poveda","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc537360f339ba5e93ac5cd25e20f830?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc537360f339ba5e93ac5cd25e20f830?s=96&d=mm&r=g","caption":"Andr\u00e9s Poveda"},"url":"https:\/\/s8.digitalhypepro.com\/?author=15"}]}},"lang":"es","translations":{"es":7638},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/posts\/7638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7638"}],"version-history":[{"count":0,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/posts\/7638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=\/wp\/v2\/media\/7641"}],"wp:attachment":[{"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/s8.digitalhypepro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}