{"id":7184,"date":"2020-11-11T16:28:50","date_gmt":"2020-11-11T16:28:50","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=7184"},"modified":"2020-11-11T16:28:50","modified_gmt":"2020-11-11T16:28:50","slug":"la-reinvencion-de-los-eventos","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=7184","title":{"rendered":"La reinvenci\u00f3n de los eventos"},"content":{"rendered":"\n

Es incre\u00edble pensar que un fen\u00f3meno tan inesperado y desconcertante como una pandemia, haya sido el acelerador del proceso de transformaci\u00f3n digital y revoluci\u00f3n tecnol\u00f3gica,<\/strong> anunciado desde hace varios a\u00f1os. Estamos ante un punto de inflexi\u00f3n importante en el desarrollo de eventos. A partir de este a\u00f1o el futuro toma un cambio de direcci\u00f3n que nos obliga a repensar y replantear como hac\u00edamos las cosas.  <\/p>\n\n\n\n

Hoy m\u00e1s que nunca, somos conscientes de la importancia de CONECTAR.<\/strong> A\u00fan cuando haya barreras de distanciamiento y pensemos que no es posible generar este tipo de experiencias, es el momento de reinvenci\u00f3n y desafiar el status<\/em> quo<\/em>, comprendiendo la verdadera raz\u00f3n por la que deber\u00edamos realizar eventos. <\/p>\n\n\n\n

\u00bfQu\u00e9 determina el camino? <\/strong> <\/p>\n\n\n\n

Crear un evento debe tener como eje principal conectar personas. Ya sean organizaciones, marcas, speakers, emprendimientos, todos est\u00e1n hechos por y para las personas. <\/p>\n\n\n\n

Es imperativo pensar en que las conexiones se generan por intereses comunes entre dos partes, por lo tanto, las dos est\u00e1n buscando nuevas experiencias, conocimientos, crecimiento, entre otros, y basado en esto, es que debe surgir la necesidad de realizar un evento. No se trata de hacer por cumplir con las tendencias o porque todos los dem\u00e1s de tu industria lo hagan, es ir un poco m\u00e1s all\u00e1 y entender qu\u00e9 valor agregado generar\u00e1s a trav\u00e9s de un escenario as\u00ed. <\/p>\n\n\n\n

\u00bfQu\u00e9 sucede en el escenario actual con los eventos?<\/strong> <\/p>\n\n\n\n

El usuario promedio de Netflix pasa 1 hora y 11 minutos cada d\u00eda viendo programas de la m\u00e1s alta calidad, dise\u00f1ados por los mejores guionistas, con las tramas m\u00e1s incre\u00edbles; sin embargo, los eventos en l\u00ednea promedio (a los que tuvimos que trasladarnos ya sabemos por qu\u00e9) son producidos por conferencistas con diapositivas de presentaciones largas que duran mucho m\u00e1s que la retenci\u00f3n promedio de un asistente, \u00a1hasta un d\u00eda incluso! Y si realmente vemos la atenci\u00f3n de la audiencia, evidenciaremos que, si logramos su atenci\u00f3n por m\u00e1s de 45 minutos, ha sido una victoria. <\/p>\n\n\n\n

\u00bfC\u00f3mo reinventar los eventos?<\/strong> <\/p>\n\n\n\n

Se trata de diferenciaci\u00f3n. Todos hoy, incluso tu y yo, recibimos numerosas invitaciones todo el tiempo en nuestros correos y redes sociales a cientos de eventos y en realidad no asistiremos a la mayor\u00eda de ellos, y si esto nos pasa a nosotros, que estamos interesados en el tema, ahora solo imag\u00ednate c\u00f3mo llegar a ese lead que tanto esperas. <\/p>\n\n\n\n

La mayor\u00eda de tu p\u00fablico objetivo asumir\u00e1 que tu evento se trata de otro seminario web a trav\u00e9s de una reconocida plataforma para webinars<\/em> o videollamadas, por eso lo m\u00e1s importante siempre debe radicar en comunicar por qu\u00e9 tu evento es diferente, cu\u00e1l es ese valor, diferencial, beneficio, aprendizaje\u2026por qu\u00e9 es importante que esa persona est\u00e9 ah\u00ed, por qu\u00e9 es importante que creemos esa conexi\u00f3n y por qu\u00e9 su asistencia generar\u00e1 valor al evento que ofrecemos. <\/p>\n\n\n\n

En general, hemos encontrado que los asistentes pueden sentir mayor afinidad o atracci\u00f3n cuando encuentran valor: <\/p>\n\n\n\n

1.     Oportunidad de realizar networking <\/p>\n\n\n\n

2.     Tener un espacio de conversaci\u00f3n con los ponentes\/speakers <\/p>\n\n\n\n

3.     Realizando acciones conjuntas con otros asistentes <\/p>\n\n\n\n

4.     Unirse a una comunidad o grupo de afinidad despu\u00e9s de participar en el evento <\/p>\n\n\n\n

5.  Hay m\u00e1s contenido de valor adicional en otros momentos, que complementa el primer evento <\/p>\n\n\n\n

6.     Tienen la oportunidad de llevarse algo (material descargable, e-book, gu\u00edas, etc) <\/p>\n\n\n\n

En Spira<\/a>, llevamos m\u00e1s de 10 a\u00f1os apoyando eventos de alto impacto, logrando m\u00e1s y mejores resultados para organizadores, patrocinadores, expositores, vendedores, compradores y participantes. Hemos comprendido el valor de las conexiones para generar grandes aprendizajes, experiencias y negocios. Queremos invitarte a conocer Spira Connect, sabemos que podemos lograr grandes cosas juntos. <\/p>\n\n\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Referencias: <\/strong><\/p>\n\n\n\n

*1 hora y 11 minutos al d\u00eda de acuerdo con un estudio realizado por Streaming Observer en 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Es incre\u00edble pensar que un fen\u00f3meno tan inesperado y desconcertante como una pandemia, haya sido el acelerador del proceso de transformaci\u00f3n digital y revoluci\u00f3n tecnol\u00f3gica, anunciado desde hace varios a\u00f1os. Estamos ante un punto de inflexi\u00f3n importante en el desarrollo de eventos. A partir de este a\u00f1o el futuro toma un cambio de direcci\u00f3n que nos obliga a […]<\/p>\n","protected":false},"author":15,"featured_media":7223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105,102],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-tecnologia"],"aioseo_notices":[],"yoast_head":"\nLa reinvenci\u00f3n de los eventos - Spira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s8.digitalhypepro.com\/?p=7184\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La reinvenci\u00f3n de los eventos - Spira\" \/>\n<meta property=\"og:description\" content=\"Es incre\u00edble pensar que un fen\u00f3meno tan inesperado y desconcertante como una pandemia, haya sido el acelerador del proceso de transformaci\u00f3n digital y revoluci\u00f3n tecnol\u00f3gica, anunciado desde hace varios a\u00f1os. 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