{"id":7157,"date":"2020-10-27T21:58:06","date_gmt":"2020-10-27T21:58:06","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=7157"},"modified":"2020-10-27T21:58:06","modified_gmt":"2020-10-27T21:58:06","slug":"retos-y-ventajas-de-la-transformacion-digital-en-las-organizaciones","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=7157","title":{"rendered":"Retos y ventajas de la transformaci\u00f3n digital en las organizaciones"},"content":{"rendered":"\n<p>En los \u00faltimos cinco a\u00f1os hemos visto c\u00f3mo la evoluci\u00f3n digital&nbsp;ha&nbsp;llegado a varios sectores de la econom\u00eda mundial, logrando habilitar espacios de inteligencia artificial, realidad virtual, tecnolog\u00edas&nbsp;4G&nbsp;&#8211;&nbsp;5G,&nbsp;blockchain, disminuci\u00f3n de distancias, comunicaci\u00f3n instant\u00e1nea,&nbsp;entre otros desarrollos tecnol\u00f3gicos. Estos han&nbsp;sentado una realidad&nbsp;mostrando que la evoluci\u00f3n digital en las organizaciones es&nbsp;<strong>necesaria&nbsp;<\/strong>para avanzar en&nbsp;sus procesos,&nbsp;ser m\u00e1s&nbsp;<strong>eficientes<\/strong>,&nbsp;<strong>competitivas<\/strong>,&nbsp;<strong>productivas&nbsp;<\/strong>y&nbsp;<strong>pr\u00e1cticas&nbsp;<\/strong>en la toma de decisiones.<\/p>\n\n\n\n<p>Sin duda alguna el 2020&nbsp;demostr\u00f3&nbsp;&nbsp;que&nbsp;la transformaci\u00f3n digital no puede estar en un universo remoto o lejano, sino que&nbsp;facilita los procesos a nivel interno y externo generando algunas ventajas competitivas tales como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comunicaci\u00f3n efectiva y sin fronteras:<\/strong><strong>&nbsp;<\/strong>Muchas&nbsp;organizaciones descentralizadas&nbsp;con sedes en diferentes partes del mundo gracias al aprovechamiento de mejores canales de comunicaci\u00f3n como Zoom,&nbsp;Teams,&nbsp;Slack,&nbsp;entre&nbsp;otras,&nbsp;logran un entorno de conectividad inmediato sin&nbsp;depender&nbsp;de la presencialidad.&nbsp;&nbsp;<\/li><li><strong>Ahorro en costos:&nbsp;<\/strong>&nbsp;Apoyados en la automatizaci\u00f3n de los procesos con el uso de herramientas tecnol\u00f3gicas los colaboradores pueden aumentar su productividad, tiempo, espacio y funcionalidad creando flujos que disparen acciones seg\u00fan la reacci\u00f3n de sus clientes.&nbsp;Adem\u00e1s,&nbsp;el&nbsp;teletrabajo&nbsp;permite&nbsp;que la presencialidad y renta de oficinas quede relegada.&nbsp;<\/li><li><strong>Anal\u00edtica y&nbsp;<\/strong><strong>toma de&nbsp;<\/strong><strong>decisiones:<\/strong>&nbsp;Un proceso que solo se logra&nbsp;con el uso adecuado de herramientas&nbsp;permite&nbsp;rastrear, medir y analizar cada una de las acciones&nbsp;de&nbsp;la organizaci\u00f3n&nbsp;y as\u00ed&nbsp;entender, reevaluar y&nbsp;mejorar la toma de decisiones.&nbsp;&nbsp;<\/li><li><strong>Experiencia de usuario m\u00e1s efectiva:&nbsp;<\/strong>Los canales de atenci\u00f3n forman parte de ese gran paso de la transformaci\u00f3n digital&nbsp;en los que no&nbsp;es necesario que un ser humano este detr\u00e1s de un chat para entender las necesidades del usuario. Los&nbsp;chatbots&nbsp;ofrecen&nbsp;atenci\u00f3n r\u00e1pida, efectiva y&nbsp;a toda hora a los clientes, aspecto que favorece la toma de decisi\u00f3n y preferencia por parte de los compradores.&nbsp;<\/li><li><strong>Cobertura global y mayores oportunidades de negocio:<\/strong>&nbsp;Varias organizaciones pensaban que sus soluciones solo podr\u00edan ser acogidas en un sector o lugar del mundo, la transformaci\u00f3n digital permite expandir esas fronteras e ir m\u00e1s all\u00e1 de los l\u00edmites de la distancia.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>En definitiva,&nbsp;estas ventajas nos hacen&nbsp;repensar c\u00f3mo estamos logrando esa transformaci\u00f3n digital a nivel organizacional y qu\u00e9&nbsp;tanto estamos aprovechando los&nbsp;recursos y herramientas&nbsp;\u2013en muchos casos gratuitos- que&nbsp;facilitan&nbsp;y mejoran&nbsp;los procesos internos y externos en las organizaciones.&nbsp;<\/p>\n\n\n\n<p>Por lo anterior y\u00a0con mira al\u00a0futuro,\u00a0en\u00a0<a href=\"https:\/\/mercadeo.spira.co\/\"><strong><em>SPIRA<\/em><\/strong><\/a>\u00a0somos expertos en el dise\u00f1o de estrategias que permitan mejorar y construir h\u00e1bitos productivos con soluciones\u00a0estrat\u00e9gicas que contribuyan a la transformaci\u00f3n empresarial digital.\u00a0\u00a0<\/p>\n\n\n\n<p>Si quieres conocer m\u00e1s sobre c\u00f3mo\u00a0SPIRA\u00a0puede contribuir en\u00a0los\u00a0procesos de transformaci\u00f3n\u00a0de tu\u00a0organizaci\u00f3n,\u00a0puedes solicitar una asesor\u00eda personalizada <a href=\"https:\/\/api.whatsapp.com\/send?phone=573202675936&amp;text=Hola%20Andres%20estoy%20interesado%20en%20saber%20m%C3%A1s%20de%20Spira\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>aqu\u00ed<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos cinco a\u00f1os hemos visto c\u00f3mo la evoluci\u00f3n digital&nbsp;ha&nbsp;llegado a varios sectores de la econom\u00eda mundial, logrando habilitar espacios de inteligencia artificial, realidad virtual, tecnolog\u00edas&nbsp;4G&nbsp;&#8211;&nbsp;5G,&nbsp;blockchain, disminuci\u00f3n de distancias, comunicaci\u00f3n instant\u00e1nea,&nbsp;entre otros desarrollos tecnol\u00f3gicos. Estos han&nbsp;sentado una realidad&nbsp;mostrando que la evoluci\u00f3n digital en las organizaciones es&nbsp;necesaria&nbsp;para avanzar en&nbsp;sus procesos,&nbsp;ser m\u00e1s&nbsp;eficientes,&nbsp;competitivas,&nbsp;productivas&nbsp;y&nbsp;pr\u00e1cticas&nbsp;en la toma de decisiones. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-7157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retos y ventajas de la transformaci\u00f3n digital en las organizaciones - Spira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s8.digitalhypepro.com\/?p=7157\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retos y ventajas de la transformaci\u00f3n digital en las organizaciones - Spira\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos cinco a\u00f1os hemos visto c\u00f3mo la evoluci\u00f3n digital&nbsp;ha&nbsp;llegado a varios sectores de la econom\u00eda mundial, logrando habilitar espacios de inteligencia artificial, realidad virtual, tecnolog\u00edas&nbsp;4G&nbsp;&#8211;&nbsp;5G,&nbsp;blockchain, disminuci\u00f3n de distancias, comunicaci\u00f3n instant\u00e1nea,&nbsp;entre otros desarrollos tecnol\u00f3gicos. 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