{"id":7115,"date":"2020-10-07T12:49:11","date_gmt":"2020-10-07T12:49:11","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=7115"},"modified":"2020-10-07T12:49:11","modified_gmt":"2020-10-07T12:49:11","slug":"eventos-virtuales-una-decision-que-va-mas-alla-de-la-plataforma","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=7115","title":{"rendered":"Eventos virtuales \u2013 Tips y recomendaciones"},"content":{"rendered":"\n<p>La comunicaci\u00f3n e interacci\u00f3n entre comunidades a lo largo de la historia ha sido necesaria para la toma de decisiones y el entendimiento entre culturas, permitiendo construir experiencias de aprendizaje, entretenimiento y negociaci\u00f3n.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Actualmente el mundo enfrenta nuevos retos virtuales que se apropian de la tecnolog\u00eda para crear experiencias de interacci\u00f3n, con el fin de evitar el riesgo del contacto directo entre personas; se busca construir y cambiar los h\u00e1bitos de consumo; privilegiar las estrategias con espacios virtuales 2D o 3D y simular las presencialidad con un avatares que permitan realizar recorridos al interior de entornos virtuales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sin embargo, la realidad virtual 2D o 3D no es la \u00fanica salida, existen muchas herramientas con distintas funciones, alcance y precio para el desarrollo de eventos virtuales que permiten una interacci\u00f3n entre individuos, gesti\u00f3n de espacios de conocimiento para la toma de decisiones, gesti\u00f3n de experiencias y creaci\u00f3n de espacios de interacci\u00f3n en las organizaciones.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Por lo tanto, la selecci\u00f3n de la herramienta o el medio para la transmisi\u00f3n de un evento, congreso o seminario es una&nbsp;<strong>decisi\u00f3n importante<\/strong>&nbsp;y no se trata de crear o copiar lo que se est\u00e1 haciendo offline para pasarlo a una plataforma virtual.&nbsp;<\/p>\n\n\n\n<p>Se trata de&nbsp;<strong>construir toda una experiencia<\/strong>&nbsp;que refleje los valores de la marca, encontrar el medio m\u00e1s adecuado para que las diferentes audiencias se sienten c\u00f3modas, interact\u00faen y dispongan de todos los recursos necesarios.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Por lo tanto, recomendamos tener en cuenta los siguientes puntos para la planeaci\u00f3n de eventos virtuales:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sorprender y cautivar a la audiencia<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Se debe desarrollar un contenido que sorprenda al p\u00fablico, esto funciona para poder&nbsp; competir con los dem\u00e1s contenidos gratuitos que se encuentran en internet. Responde estas preguntas para entender mejor a la audiencia:&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>&nbsp;\u00bfQu\u00e9 tipo de personas estar\u00e1n en mi evento?&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u00bfQu\u00e9 tan familiarizada est\u00e1 mi audiencia con entornos virtuales?&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u00bfQu\u00e9 tipo de actividades virtuales preferir\u00eda mi audiencia?&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>\u00bfCu\u00e1l es el tema que m\u00e1s busca mi audiencia? Para responder esta pregunta puedes utilizar la herramienta <a href=\"https:\/\/trends.google.es\/trends\/?geo=ES\">Google&nbsp;trends<\/a>. &nbsp;<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La identificaci\u00f3n del entorno virtual apropiado para tu p\u00fablico<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Dependiendo de la capacidad y alcance de tu evento se pueden considerar espacios con realidad virtual, gamificaci\u00f3n, avatares, auditorios virtuales, micro salas o espacios de&nbsp;networking, galer\u00edas de productos, entre otras.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mantener el inter\u00e9s con recursos visuales<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Los intervalos de informaci\u00f3n juegan un papel importante para mantener la atenci\u00f3n del p\u00fablico. Se puede lograr con videos, encuestas, secciones de preguntas, chats en vivo, moderadores de intervenciones y servicio de atenci\u00f3n ante cualquier problema t\u00e9cnico y reacci\u00f3n ante las inquietudes de los&nbsp; participantes.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Credibilidad en los datos o afirmaciones<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Es importante que el p\u00fablico viva una experiencia que no sea est\u00e1tica con los ponentes o panelistas. Se deben involucrar estad\u00edsticas y sus respectivas las fuentes de informaci\u00f3n para respaldar las ideas y afirmaciones.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Capacidades t\u00e9cnicas&nbsp;<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Analiza y conoce a profundidad la herramienta que se va a utilizar, teniendo en cuenta cuales son las necesidades del evento virtual, c\u00f3mo es la interacci\u00f3n, el ingreso, si permite la&nbsp; integraciones entre aplicativos, experiencia de usuario, soporte t\u00e9cnico, capacidad de ponentes, control de mando para la visualizaci\u00f3n, entre otros.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recuerda que la prioridad es reducir las barreras entre el p\u00fablico y el acceso a la informaci\u00f3n ya que facilitar los procesos permitir\u00e1 vivir una mejor experiencia.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planear el&nbsp;pre-evento&nbsp;y el&nbsp;post-evento<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Para aprovechar todo el potencial del evento se debe contemplar una estrategia de marketing digital, pensando en una expectativa que permita interesar y comprometer al p\u00fablico y as\u00ed incrementar los registro. En el&nbsp;post-evento&nbsp;se debe pensar un contenido extra que permita a sus participantes revivir los mejores momentos y querer participar en otros nuevamente.&nbsp;<\/p>\n\n\n\n<p>Todo esto lo puedes desarrollar con el apoyo de expertos en contenido, estrategias CRM, tendencias, email marketing y contenidos digitales.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;<strong>La medici\u00f3n constante<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Los n\u00fameros son ese indicador que permitir\u00e1 saber en qu\u00e9 momento el evento tiene una mejor interacci\u00f3n o est\u00e1 bajando la experiencia del usuario, tener m\u00e9tricas de cuantas sesiones se lograron y su duraci\u00f3n son un punto clave que permitir\u00e1 establecer oportunidades de mejora para futuras oportunidades.&nbsp;<\/p>\n\n\n\n<p>Al planear tu pr\u00f3ximo evento, aseg\u00farate de cumplir con estos&nbsp; pasos, ver\u00e1s el impacto que puede tener en sus participantes. Tambi\u00e9n puedes contar con expertos que te apoyen en la planeaci\u00f3n, organizaci\u00f3n y ejecuci\u00f3n de eventos. En&nbsp;Spira&nbsp;podemos apoyarte en todos los congresos, seminarios, talleres o en general eventos virtuales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pide&nbsp; una demostraci\u00f3n o una asesor\u00eda personalizada aqu\u00ed.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n e interacci\u00f3n entre comunidades a lo largo de la historia ha sido necesaria para la toma de decisiones y el entendimiento entre culturas, permitiendo construir experiencias de aprendizaje, entretenimiento y negociaci\u00f3n.&nbsp;&nbsp; Actualmente el mundo enfrenta nuevos retos virtuales que se apropian de la tecnolog\u00eda para crear experiencias de interacci\u00f3n, con el fin de [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[116,105,102],"tags":[],"class_list":["post-7115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-eventos","category-tecnologia"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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