{"id":6910,"date":"2020-08-04T17:34:50","date_gmt":"2020-08-04T17:34:50","guid":{"rendered":"https:\/\/mercadeo.spira.co\/?p=6910"},"modified":"2023-12-11T07:15:20","modified_gmt":"2023-12-11T07:15:20","slug":"diseno-de-contenidos-digitales","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=6910","title":{"rendered":"Dise\u00f1o de contenidos digitales"},"content":{"rendered":"\n

Del papel a la pantalla \u2026 \u00bfQu\u00e9 debemos tener en cuenta para dise\u00f1ar contenidos digitales?<\/strong>\u00a0<\/h4>\n\n\n\n

Durante a\u00f1os, pr\u00e1cticamente siglos, la facilitaci\u00f3n de contenidos y la ense\u00f1anza se ha dado en escenarios presenciales en donde un maestro, facilitador o profesor entrega informaci\u00f3n, crea experiencias y ambientes para acompa\u00f1ar a los estudiantes a que conozcan, desarrollen habilidades o experimenten lo desconocido y con ello aprender. Si bien un evento como la pandemia 2020 aceler\u00f3 y moviliz\u00f3 el proceso de aprendizaje virtual, este ya se estaba posicionando desde hace algunos a\u00f1os, dando paso a ofertas virtuales y a distancia para adquirir conocimiento y desarrollar algunas habilidades.<\/strong> Por lo tanto, no es algo nuevo, pero que si nos est\u00e1 requiriendo ser m\u00e1s eficientes, innovadores y asertivos a la hora de crear estrategias de entrenamiento virtual. <\/p>\n\n\n\n

Conectarse y aprender, asistir a una clase o seminario puede resultar sencillo; pero crear realmente contenidos que generen impacto y cumplan con el objetivo no es tan simple como se podr\u00eda creer<\/strong>. Dise\u00f1ar contenidos de calidad que cumplan un objetivo requiere poner el foco en 5 aspectos m\u00ednimos y unas cuantas recomendaciones para hacer del contenido algo atractivo, coherente y efectivo.  <\/p>\n\n\n\n

Comencemos con los 5 aspectos m\u00ednimos que se deben considerar para dar inicio al desarrollo de los contenidos digitales:\u00a0<\/p>\n\n\n\n

  1. Tener claro el objetivo de la sesi\u00f3n o entrenamiento<\/strong>: <\/strong>Si ya ten\u00edas objetivos previos del curso, estos no deber\u00edan cambiar. Debemos asegurarnos de tenerlo claro para alinear todos los esfuerzos a este objetivo. Resp\u00f3ndete estas preguntas: \u00bfQu\u00e9 queremos que aprendan las personas con esta sesi\u00f3n? \u00bfQu\u00e9 buscamos que hagan o puedan hacer las personas despu\u00e9s de este entrenamiento? <\/li><\/ol>\n\n\n\n
    1. P\u00fablico objetivo:<\/strong> conocer muy bien a qui\u00e9n va dirigido mi contenido ser\u00e1 fundamental para el \u00e9xito y logro del programa o curso. Conocer edades, rangos, contextos, necesidades y algunas otras variables, ser\u00e1 la clave para lograr asertividad con la estrategia de formaci\u00f3n. <\/li><\/ol>\n\n\n\n
      1. Tiempo \/ duraci\u00f3n<\/strong>:<\/strong> \u00bfCu\u00e1l es el tiempo que tenemos? \u00bfQu\u00e9 tan largo debe ser cada contenido seg\u00fan mi p\u00fablico objetivo? <\/li><\/ol>\n\n\n\n
        1. Estrategia \/recursos<\/strong>:<\/strong> Recursos tecnol\u00f3gicos \u00bfCu\u00e1l es la herramienta que tenemos para hacer el delivery<\/em> de los contenidos? \u00bfser\u00e1n contenidos sincr\u00f3nicos o asincr\u00f3nicos? <\/li><\/ol>\n\n\n\n
          1. Gr\u00e1fico\/imagen:<\/strong>\u00a0Si bien hay expertos en dise\u00f1o gr\u00e1fico digital, es clave tener claro los m\u00ednimos para lograr efectividad en este aspecto: claridad, foco en lo importante, \u201cmenos es m\u00e1s\u201d, poco texto, im\u00e1genes concretas y dicientes y orden visual.\u00a0<\/li><\/ol>\n\n\n\n

            Ahora, despu\u00e9s de tener en el panorama estos 5 aspectos, veamos las consideraciones seg\u00fan el tipo de estrategia de virtualidad. Para este caso nos enfocaremos en el contenido asincr\u00f3nico. Recordemos que el contenido sincr\u00f3nico o en tiempo real -tipo classroom virtual o streaming- cuenta con el apoyo de un facilitador, profesor o tutor que estar\u00e1 atento a recibir preguntas, a aclarar dudas y a explicar en tiempo real las inquietudes que surjan en los participantes. En otro momento podemos profundizar en las recomendaciones para quienes lideran entrenamientos en tiempo real. Por ahora enfoqu\u00e9monos en c\u00f3mo pasar del papel a la pantalla de forma efectiva.  <\/p>\n\n\n\n

            Los contenidos digitales asincr\u00f3nicos, pueden ser consultados por el usuario en el tiempo de su preferencia. Teniendo esta caracter\u00edstica de entrada, hace que el dise\u00f1o de los contenidos sea a\u00fan m\u00e1s exigente, puesto que los usuarios no tendr\u00e1n una persona en vivo a quien consultar posibles dudas. Por lo tanto, el contenido debe ser explicito, claro y concreto<\/strong>. Al dise\u00f1arlo y seg\u00fan lo que identificamos m\u00e1s arriba en los 5 aspectos m\u00ednimos, podemos desarrollar el contenido en un curso s\u00f3lido, en una ruta de micro contenidos lineales o en varios OVAS<\/strong> (objetos virtuales de aprendizaje). Independiente del formato que elijamos, es importante -al igual que en una sesi\u00f3n presencial-, determinar la estructura. Esta debe contemplar unos m\u00ednimos<\/strong> como objetivo, introducci\u00f3n y justificaci\u00f3n de la sesi\u00f3n, contenido y narrativa acorde al PO y tem\u00e1tica, actividades de control del aprendizaje, sistema de evidencia del avance de la sesi\u00f3n, contenido de aplicaci\u00f3n, ejercicios pr\u00e1cticos, conclusiones o takinlg<\/em> <\/em>points<\/em> y si aplica, alg\u00fan sistema de medici\u00f3n, como satisfacci\u00f3n y conocimiento.  <\/p>\n\n\n\n

            La diferencia de un contenido digital frente a uno presencia\ufeff\u7280\u5229\u58eb<\/a>\n<\/span>l es la forma en que narramos este contenido, pues este debe ser tan claro y expl\u00edcito que el usuario o alumno pueda completarlo habiendo comprendido su totalidad. Para esto es clave el uso de analog\u00edas, met\u00e1foras y ejemplos que permitan ilustrar de forma sencilla y paralela lo que se est\u00e1 explicando. Si bien -y como ya lo mencionamos- acompa\u00f1ar la narrativa con im\u00e1genes o gr\u00e1ficas que den poder a la informaci\u00f3n y muestren de forma clara y espec\u00edfica lo que se est\u00e1 comunicando es fundamental para contribuir con el entendimiento y comprensi\u00f3n.  <\/p>\n\n\n\n

            Adem\u00e1s, una estrategia para validar el dise\u00f1o y desarrollo del contenido es revisarlo completo desde la perspectiva del alumno<\/strong>, es decir, leerlo de inicio a fin con una mirada cr\u00edtica asegurando que la narrativa tenga una l\u00f3gica de aprendizaje y a la final ofrezca sentido y valor a quien lo recibir\u00e1. Por \u00faltimo, no es necesario incluir el 100% de la informaci\u00f3n que tenemos en el papel, a veces, con solo identificar el objetivo deber\u00edamos ser capaces de incluir la informaci\u00f3n que realmente va a contribuir al logro de este. <\/p>\n\n\n\n

            Llevar del papel a la pantalla es posible, siempre y cuando tengamos presente el contexto, los canales de difusi\u00f3n, la tecnolog\u00eda disponible y sobre todo las caracter\u00edsticas y perfiles de nuestro p\u00fablico objetivo.\u00a0<\/p>\n\n\n\n

            Con nuestra\u00a0certificaci\u00f3n, podr\u00e1s lograr esto y mucho m\u00e1s. Conoce\u00a0de qu\u00e9 trata\u00a0aqu\u00ed:<\/p>\n\n\n\n

            <\/p>\n\n\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Del papel a la pantalla \u2026 \u00bfQu\u00e9 debemos tener en cuenta para dise\u00f1ar contenidos digitales?\u00a0 Durante a\u00f1os, pr\u00e1cticamente siglos, la facilitaci\u00f3n de contenidos y la ense\u00f1anza se ha dado en escenarios presenciales en donde un maestro, facilitador o profesor entrega informaci\u00f3n, crea experiencias y ambientes para acompa\u00f1ar a los estudiantes a que conozcan, desarrollen habilidades […]<\/p>\n","protected":false},"author":15,"featured_media":6912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[92,93,116,119],"tags":[],"class_list":["post-6910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion","category-desarrollo-organizacional","category-digital","category-plataforma"],"aioseo_notices":[],"yoast_head":"\nDise\u00f1o de contenidos digitales - Spira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s8.digitalhypepro.com\/?p=6910\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o de contenidos digitales - Spira\" \/>\n<meta property=\"og:description\" content=\"Del papel a la pantalla \u2026 \u00bfQu\u00e9 debemos tener en cuenta para dise\u00f1ar contenidos digitales?\u00a0 Durante a\u00f1os, pr\u00e1cticamente siglos, la facilitaci\u00f3n de contenidos y la ense\u00f1anza se ha dado en escenarios presenciales en donde un maestro, facilitador o profesor entrega informaci\u00f3n, crea experiencias y ambientes para acompa\u00f1ar a los estudiantes a que conozcan, desarrollen habilidades […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s8.digitalhypepro.com\/?p=6910\" \/>\n<meta property=\"og:site_name\" content=\"Spira\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T17:34:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T07:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2020\/08\/Blog-Del-papel-a-la-pantalla-BLOG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andr\u00e9s Poveda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andr\u00e9s Poveda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=6910#article\",\"isPartOf\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=6910\"},\"author\":{\"name\":\"Andr\u00e9s Poveda\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/#\/schema\/person\/b6a432001f7665846cd1a3ea5f013f8c\"},\"headline\":\"Dise\u00f1o de contenidos digitales\",\"datePublished\":\"2020-08-04T17:34:50+00:00\",\"dateModified\":\"2023-12-11T07:15:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=6910\"},\"wordCount\":1030,\"publisher\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=6910#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s8.digitalhypepro.com\/wp-content\/uploads\/2020\/08\/Blog-Del-papel-a-la-pantalla-BLOG.png\",\"articleSection\":[\"Capacitaci\u00f3n\",\"Desarrollo Organizacional\",\"Digital\",\"Plataforma\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/s8.digitalhypepro.com\/?p=6910\",\"url\":\"https:\/\/s8.digitalhypepro.com\/?p=6910\",\"name\":\"Dise\u00f1o de contenidos digitales - 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