{"id":2463,"date":"2018-08-24T11:00:31","date_gmt":"2018-08-24T11:00:31","guid":{"rendered":"http:\/\/spira.co\/?p=2463"},"modified":"2018-08-24T11:00:31","modified_gmt":"2018-08-24T11:00:31","slug":"microlearning","status":"publish","type":"post","link":"https:\/\/s8.digitalhypepro.com\/?p=2463","title":{"rendered":"MICROLEARNING"},"content":{"rendered":"\n

MICROLEARNING<\/strong><\/em><\/h3>\n\n\n\n

\u00bfUna tendencia o una metodolog\u00eda de alto impacto?<\/strong><\/em><\/h3>\n\n\n\n

Por: Gabriela Rivera<\/a>  <\/strong><\/em><\/p>\n\n\n\n

Dicen que la atenci\u00f3n sostenida de la mayor\u00eda de adultos tiene un periodo de concentraci\u00f3n que dura entre 20 y 45 minutos.  Esta es una de las razones por las que el microlearning<\/em>, o microaprendizaje, ha demostrado ser una metodolog\u00eda efectiva y no una simple tendencia.<\/p>\n\n\n\n

Consiste en dividir un gran contenido en peque\u00f1as secciones formativas, que permiten aprender constantemente, en cualquier lugar y horario, generando recordaci\u00f3n, impacto e interactividad. Las micro secciones de contenido, conocidas como \u201cp\u00edldoras, o \u201cm\u00f3dulos de aprendizaje\u201d no deben durar m\u00e1s de 30 minutos para cumplir su objetivo de capturar la atenci\u00f3n del cerebro humano.<\/p>\n\n\n\n

Esta soluci\u00f3n de entrenamiento, ha sido de las preferidas por las empresas porque asegura una experiencia inmediata y actualizada que facilita la formaci\u00f3n continua de los colaboradores. Y para los usuarios, la metodolog\u00eda resulta m\u00e1s sencilla, interesante e impactante ya que absorben la informaci\u00f3n con una mayor receptividad y de forma m\u00e1s did\u00e1ctica y simplificada.<\/p>\n\n\n\n

La tecnolog\u00eda ha jugado un rol muy importante y sin duda, reta la educaci\u00f3n formal. El Instituto Tecnol\u00f3gico de Massachusetts (MIT) est\u00e1 en desarrollo de nuevas aplicaciones que desaf\u00eden el alcance del microlearning<\/em>. Aplicaciones m\u00f3viles para aprender idiomas, como Duolingo, son un buen ejemplo de esta modalidad.<\/p>\n\n\n\n

Un buen microlearning<\/em> debe ser:<\/p>\n\n\n\n

  1. Responsive: <\/strong>El contenido debe poder visualizarse en diferentes dispositivos m\u00f3viles y adaptarse a las dimensiones y formatos del mismo.<\/li>
  2. Interactivo: <\/strong>En la medida en que los usuarios participan a trav\u00e9s de din\u00e1micas, tests o juegos, incrementa su motivaci\u00f3n y aprenden mediante retos formativos.<\/li>
  3. Reutilizable: <\/strong>Los objetos de aprendizaje, o contenidos, deben ser flexibles y dise\u00f1ados para reutilizarse en otros contextos t\u00e9cnicos o pedag\u00f3gicos y plataformas.<\/li>
  4. Corto: <\/strong>La capacidad de s\u00edntesis es quiz\u00e1s de las habilidades m\u00e1s dif\u00edciles de adquirir, y el microlearning<\/em> pone esto en pr\u00e1ctica, pues entre 15 y m\u00e1ximo 30 minutos, debe exponerse un contenido sintetizado, anal\u00edtico e interesante.<\/li>
  5. Bidireccional:<\/strong> Las c\u00e1psulas deben promover un aprendizaje colaborativo, en donde el usuario se sienta empoderado para intercambiar aprendizajes, debatir el contenido y co-crear nuevas ideas con sus compa\u00f1eros.<\/li>
  6. Gradual:<\/strong> El nivel de dificultad debe ser gradual, al igual que el relacionamiento con nuevos t\u00e9rminos. Poco a poco, debe convertirse en un desaf\u00edo entretenido para el usuario, que le exija flexibilidad mental, an\u00e1lisis cr\u00edtico e imaginaci\u00f3n o creatividad.<\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Incluir storytelling<\/em> es una buena estrategia para mantener una l\u00ednea coherente, consecutiva y que enganche al usuario. Dentro de la historia puede haber un personaje clave que genere recordaci\u00f3n.<\/p>\n\n\n\n

    Tambi\u00e9n se pueden usar las comunidades virtuales de redes sociales para asegurar interacciones, compartir actividades y promover al aprendizaje colaborativo mencionado anteriormente.<\/p>\n\n\n\n

    En nuestro caso, en Spira hemos aplicado el microlearning<\/em> y nuestros clientes son testigo de su resultado como metodolog\u00eda de aprendizaje. La \u00faltima historia de \u00e9xito la realizamos con Davivienda, que ten\u00eda la necesidad de ense\u00f1arle a su p\u00fablico sobre finanzas personales de una forma din\u00e1mica que generara alta recordaci\u00f3n.<\/p>\n\n\n\n

    Para esto, combinamos c\u00e1psulas de video, infograf\u00edas, motion graphics<\/em>, cursos cortos y video interactivo, e hicimos de este tema una experiencia cercana, \u00e1gil y atractiva para los usuarios. Pusimos la teor\u00eda en formatos de microlearning<\/em> que le dieron al p\u00fablico objetivo la oportunidad de poner en pr\u00e1ctica los aprendizajes tomando decisiones para recibir retroalimentaci\u00f3n y recomendaciones desde las mejores pr\u00e1cticas financieras, lo que asegura la interiorizaci\u00f3n y aplicabilidad del contenido a situaciones de la vida real.<\/p>\n\n\n\n

    Es importante que se le haga un seguimiento a esta metodolog\u00eda, evaluando el impacto e invitando a los colaboradores a contar su experiencia y c\u00f3mo han podido aplicar en su d\u00eda a d\u00eda los conocimientos adquiridos. De esta forma, es como se logran medir los resultados y ver la capacitaci\u00f3n como una inversi\u00f3n.<\/p>\n\n\n\n

    Por \u00faltimo, vale la pena resaltar otra de las ventajas del microlearning, <\/em>quiz\u00e1s de las m\u00e1s importantes: al ser una din\u00e1mica que implica periodicidad, se genera un h\u00e1bito de aprendizaje, en donde los colaboradores adquieren buenas pr\u00e1cticas y se acostumbran a estar en constante crecimiento personal y profesional. Generar h\u00e1bitos productivos en los equipos, es fundamental para mantener elevada la curva de aprendizaje y desempe\u00f1o, y as\u00ed, alcanzar los objetivos de negocio.<\/p>\n\n\n\n

    Esperamos que este art\u00edculo haya aclarado dudas sobre el microlearning<\/em>, si quieres saber m\u00e1s sobre c\u00f3mo incrementar el desempe\u00f1o de tu equipo y generar h\u00e1bitos productivos, no dudes en contactarnos, nos encantar\u00eda conversar.<\/p>\n","protected":false},"excerpt":{"rendered":"

    MICROLEARNING \u00bfUna tendencia o una metodolog\u00eda de alto impacto? Por: Gabriela Rivera  Dicen que la atenci\u00f3n sostenida de la mayor\u00eda de adultos tiene un periodo de concentraci\u00f3n que dura entre 20 y 45 minutos.  Esta es una de las razones por las que el microlearning, o microaprendizaje, ha demostrado ser una metodolog\u00eda efectiva y no […]<\/p>\n","protected":false},"author":15,"featured_media":2464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[92,116,99,101,102],"tags":[],"class_list":["post-2463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion","category-digital","category-habitos","category-resultados","category-tecnologia"],"aioseo_notices":[],"yoast_head":"\nMICROLEARNING - Spira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s8.digitalhypepro.com\/?p=2463\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MICROLEARNING - Spira\" \/>\n<meta property=\"og:description\" content=\"MICROLEARNING \u00bfUna tendencia o una metodolog\u00eda de alto impacto? 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